First the Story:
First off: My husband calls me the ex-workaholic, I like to call myself a multitask-er.So in 2011 when I became a stay at home mom I jumped head first into my new role as wife, mother, and homemaker. Then when my son was about 3 months old and we were beginning to settle into a rhythm, a friend noticed I had made a few cupcake hats for my nieces. This is where the real story begins. My first customer, my first order, and the Etsy store was open.
I was tasked with two hats, soon I received another order and then another. I found I had made half a dozen cupcake hat designs and was starting to enjoy myself and I wondered what else I had to offer. I started to think about the time it takes to knit a hat, even an infant hat, at least a couple of hours. How would I find the time to create an inventory based solely around knitting. It just didn't seem like a good plan, so I headed back to the drawing board.
I had received several compliments on the design of my sons nursery so I started adding what I made for him. Low and behold my most popular item soon became my paper lantern mobiles.
The first 6 months were incredibly slow, but then again I had Max to keep me busy. I sat for a few months with only a handful of items available on Etsy Mostly anything I had been asked to make by a friend or family. So I faced myself with a challenge. My goal would be: Listing 50 items on Etsy, Build an inventory. I worked slowly on adding items, and spending time with my family. However one or two orders a month didn't seem to add up to too much. So the shop went on the back burner and I spent time traveling with my family and preparing to move to a new town. Then August Hit: 8 orders in one month, I thought it was a fluke. But no, somehow my store was receiving traffic. I still haven't figured out which source did it, or where I was featured, but I was and there has been no looking back.
By far my busiest time was leading up to Halloween. I decided to List the costumes I had made for Max, and see what happened. I had the best time and was so inspired by custom order requests that I came up with several new designs and a passion for 2012 season. Soon I had time to straighten out my receipts and make patterns for all of the costumes I had made. I learned on the spot about making tutu skirts, fairy wings, and hats. After a lot of reading, test runs, late hours, and massive failures I finally perfected a few new skills. I made enough during Halloween to afford a few fancy child sized manequins and a small but useful serger.
I found that the seasons didn't really stop, they just rolled over each other. I skipped Thanksgiving completely and found that December kept me busy with custom sacks. I did take some time to learn a little bit more about how Etsy operates. My small but loving family decided our Christmas would be completely handmade or homemade and I am proud to say that we did 90% of our shopping through the Etsy Website. I experienced first hand how other shops communicated, shipped, and dealt with customer service. Each transaction gave me insight into how I wanted to grow to operate my business. I have taken notes and made lists. I want to strive to put out quality items that inspire the world. Or at least a few happy thoughts.
So to sum up my year: my shop has received 15,571 overall views, it has been favorited 842 times, I sold 70 total items, participated in 3 giveaway/reviews, and enjoyed every minute. I look forward to what the new year brings. Hopefully I will finally build up an inventory and you will see me at one of the local crafts shows. I have plans for new features to the blog, but thats a story for another time.
Here's to 2012!
Congratulations, Janie on a prosperous and exciting year. May 2012 be even better!ReplyDelete
Thanks Mary Jane! To you as Well!ReplyDelete